The Impact Of Social Responsibility On Business...

Throughout many years, numerous business organizations around the globe have not only determined Social Responsibility to be the key concept in leading an organization to success, but also many of these companies have recognized that this is now a significant ethical practice to incorporate into their business model. Although various firms are becoming increasingly involved in Social Responsibility, the question has been raised to determine the significance of implementing this concept within contemporary organizations; which leads to the purpose of discussion in this essay: Is Social Responsibility beneficial to business organisations or it is only imposed expenditure of time and money? This essay will explore the key aspects of social responsibility such as the extended concept definitions of corporate social responsibility, performance and responsiveness. Also, this essay will provide a further insight into both the benefits and disadvantages of social responsibility; along with e vidential support of New Zealand Organisation examples who implement this business practice. In terms of business organisations, social responsibility has been identified by previous studies to possess several other interrelating concepts such as corporate social responsibility (CSR), corporate social responsiveness, and corporate social performance (CSP); however, these concepts are all viewed in a relaively broader term, namely being corporate citizenship. Although there are many alternativeShow MoreRelatedThe Social Performance Of Apple Incorporation And The Impact Of Corporate Social Responsibility On The Multinational Business Organization987 Words   |  4 Pagesyears, most business organizations have adopted various strategies that have enhanced the social performance in the society. Corporate social responsibility plays a fundamental role in improving the relationship between a business and the local community (Taylor, 2010). Social performance of a business can ensure that it builds the good reputation among the customers thus improving the sales of the firm. This paper examines the social performance of Apple incorporation and the impact of corporateRead MoreSocial Responsibility Of A Business1444 Words   |  6 Pagesareas of business and nonprofit management. However, Cohen’s article on social responsibility drew a lot attention from other scholars like Friedman. In view of this, this paper will discuss and define the concept of social responsibility of a business to its workers, stakeholders, and society; how the perspectives align with that of Drucker; comparing Cohen’s opinion with that of Friedman and finally determines which of the two individual’s opinion best aligns with the current business climate promotingRead MoreCorporate Social Responsibility ( Csr )1167 Words   |  5 PagesCorporate Social Responsibility Introduction Corporate social responsibility (CSR) is a concept which is also known as corporate citizenship, corporate conscience or in a simple way a responsible business. It is an integrated concept of self-regulatory business model for any organisation. Corporate Social Responsibility has been in practice for more than fifty years now, which has been adopted not only by domestic companies but also by transnational company with voluntary CSR initiativesRead MoreCorporate Social Responsibility ( Csr ) Essay1369 Words   |  6 PagesBusinesses have a responsibility to give back to the customers they serve and the communities they operate in. Today, many organizations have realized the importance of corporate social responsibility (CSR) in response to consumers and stakeholders becoming more mindful of social issues. Corporate social responsibility has continued to change and grow. It can be difficult to define CSR because it takes on a variety of social, economic, political and environmental fo rmats depending on the business. CorporateRead MoreThe Impact Of Corporate Social Responsibility On Business1626 Words   |  7 Pages In contrast, this research shows that the impact of corporate social responsibility can extend beyond public relations and customer goodwill to influence the way consumers evaluate a company s products. Specifically, this research documents that acts of social goodwill--even when they are unrelated to the company s core business, as in the case of charitable giving--can alter product perceptions, such that products of companies engaged in prosocial activities are perceived as performing betterRead MoreCorporate Social Responsibility ( Csr ) Encompasses Business Practices Involving Actions988 Words   |  4 PagesCorporate Social Responsibility Corporate social responsibility (CSR) encompasses business practices involving actions that benefit the organization and the stakeholders, which comprises of the society (Schermerhorn, 2012). â€Å"CSR is becoming more mainstream because pioneer companies are embedding sustainability into the core of their business operations to create shared values collectively for business and society.† - Liz Maw Understanding Microsoft’s Corporate Social Responsibilities MicrosoftRead MoreCorporate Social Responsibility ( Csr )1167 Words   |  5 PagesCorporate Social Responsibility Introduction Corporate social responsibility (CSR) is a concept which is also known as corporate citizenship, corporate conscience or in a simple way a responsible business. It is an integrated concept of self-regulatory business model for any organisation. Corporate Social Responsibility has been in practice for more than fifty years now, which has been adopted not only by domestic companies but also by transnational company with voluntary CSR initiativesRead MoreDefine Ethics and Social Responsibility and Explain Why They Share Common Characteristics in an Organisational Setting. Identify Recent Examples Where Ethical Practices or Social Responsibility Have Not Occurred and the Implications for Stakehold...1651 Words   |  7 Pagescompanies or organizations viewed ethics,social responsibility,business ethics only in terms of administrative compliance with legal standards and adherence to internal rules and regulations. Today the situation is different. Attention to them is on the rise across the world and many companies or organizations realize that in order to succeed, they must earn the respect and confidence of their customers. Like never before, corporatons are being asked, encouraged and prodded to improve their business practicesRead MoreCorporate Ethics And Social Responsibility1528 Words   |  7 Pages Corporate Ethics and Social Responsibility Amanda Rabius PHL/320 10/9/17 Hank Reeves â€Æ' Corporate Ethics and Social Responsibility Ethics and Corporate Social Responsibility in the corporate world are very important. By understanding business ethics and socially responsibility, companies can develop and implement a socially responsible plan. Organizations are no doubt an assembly line of different networks that are both complex and dynamic in nature which face various conflicts. With this, a qualitativeRead MoreThe Dimensions Of Social Responsibility Essay922 Words   |  4 PagesThere are four dimensions of social responsibility are economical, legal, ethical, and voluntary including philanthropic (Ferrell, Hirt, Ferrell, 2009, p. 41). The economic dimension is the basis that the firm demands profits and being profitable assures its endurance. A firm is accountable to its shareholders, to its employees and to the customers in the economic sense. It has the responsibility to make profit for the investors that trusted the corporation with their funds and have a reasonable

Swot Analysis Burger King - 1234 Words

NAME: Karim Mohammed Khalaf ID: 1351510255 Ø ¨Ã˜ ³Ã™â€¦ Ø §Ã™â€žÃ™â€žÃ™â€¡ Ø §Ã™â€žÃ˜ ±Ã˜ ­Ã™â€¦Ã™â€  Ø §Ã™â€žÃ˜ ±Ã˜ ­Ã™Å Ã™â€¦ PART 1 (10 points) In about 300 – 400 words, write an essay analyzing the below case study using the SWOT framework. 1-STRENGTH: Although, it reported higher revenues in 2002 than did Burger King. the company as a whole generated $2.73 billion in revenues in 2002 , up 14.2 percent from the previous year with headquarter in Dublin , Ohio , the corporation operated over 9,000 restaurants in 33 countries worldwide . 1-STRENGTH: Several; unique features were embedded with both pitfalls and advantages The company’s super value menu was definitely one of its strongest asset. 2- WEAKNESSES: Wendy’s also offered several unique products such as Frost’s and Spicy Chicken Sandwich, as well as many healthy alternatives like salads, baked potatoes and even chili. 2-WEAKNESSES: There is a one weak point in Wendy’s business plan is that there was the lack of an easily recognizable product comparable to McDonald’s Big Mac or Burger King’s Whopper. 3-OPPURTUNITIES: Wendy’s, early on sought to distinguish itself in a rapidly growing industry by providing its customers with a unique fast-food experience 3- OPPURTUNITIES: Stated that the company planned to increasingly use acquisitions of smaller brands and joint ventures as the primary driver of future growth. In selecting potential acquisition targets. 4-THREATS: Burger King’s menu also offered a few items that set it apart from other fast-foodShow MoreRelatedswot analysis of burger king1845 Words   |  8 PagesSWOT Analysis Overview Strengths:†¢ Strong market position -BKC is the worlds second-largest FFHR chain as measured by the total number of restaurants and system-wide sales.†¢ Greater franchise mix -As a result of its higher franchise mix, the company is able to grow with minimal capital expenditure and is assured of regular income in the form of fees and royalties.†¢ Robust financial performance -Revenues and Income have consistently grown providing a platform for Global Brand Equity.ï‚ §future growthRead MoreBurger King/Tim Hortons SWOT analysis982 Words   |  4 Pagesï » ¿ SWOT Analysis for Burger King Tim Horton’s Burger King-Tim Horton’s Internal Factor Evaluation Strengths Weight Rating Weighted Score Tim Hortons revenue 0.08 4 0.32 Tim Hortons same-store sales growth 0.09 4 0.36 Tim Hortons market shares in Canada (70% baked goods, 75% coffee) 0.09 4 0.36 Burger King size 0.05 3 0.15 Tim Hortons brand image 0.09 4 0.36 Burger Kings brand recognition 0.04 3 0.12 Tim Hortons healthier options 0.07 3 0.21 Burger Kings tax savings of 8.5% (moving headquartersRead MoreSwot Analysis: Mcdonalds vs. Burger King2969 Words   |  12 PagesSwot Analysis McDonalds vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonalds organization, the first issue we will examine is their company goals. McDonalds has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake. McDonalds has a second company goal that sets themRead MoreSwot Analysis of Mcdonalds vs. Burger King1445 Words   |  6 Pageswould be the ones to sell it. But now, two years shy of Kroc s benchmark for the far-off future, that goal seems less assured than ever. Forget for a moment all the recent talk about Burger King Corp. and Wendy s International Inc. stealing customers from McDonald s. With a 42% share of the U.S. fast-food burger market, McDonald s still easily outpaces its rivals. Nonetheless, the problems under the famous Golden Arches are far more serious than a failed Arch Deluxe here or a french-fry war thereRead MoreCompany Analysis On Burger King1549 Words   |  7 PagesMondal Instructor Name: Jay Fisher Date: 02/10/2014 Assignment: Company Analysis on â€Å"Burger King† Introduction: Burger King is a worldwide American chain of fast food restaurants, starting from Miami, Florida. The organization was established in 1953 by David Edgerton and James Mclamore and as of now works in excess of 13,000 outlets in 79 nations. The organization menu has transitioned from their customary burger, fries and pop to a more extensive assortment. Pretty nearly 90% ofRead MoreBurger King Case Study1437 Words   |  6 PagesPrin. Of Marketing Burger King Case Study In the fast food world the market for the consumer’s dollars is as cutthroat as in any market out there. So far McDonald’s and its golden arches have reined supreme, leaving the leftovers for the likes of Wendy’s and Burger King. After several years of steadily declining profits, and upset franchisees, Burger King decided it was time for a change, both in its approach towards it marketing structure to the way it built and supplied new locations. WithRead MoreBurger King Assignment3472 Words   |  14 PagesIntroduction: James Lamore and David Edgerton in the year 1954, marked the beginning of Burger King restaurant in Miami, Florida which is widely known as Burger King Holdings, Inc. today (annualreports.com/company/2878). Over a period of time, Burger King became the household name in fast food industry and has bagged the second position in the fast food industry across the globe in the year 2010. Burger King expanded its operation to 12,300 locations in 76 countries catering to over 11 million customersRead MoreThe Fast Food Restaurant Market1002 Words   |  5 Pagesswitching costs, as mentioned before, are low; thus making it easier for the consumers to switch between McDonalds and Burger king without suffering a substantial loss. There is a high performance-to-cost ratio. However, McDonalds has special menus depending on which country they are working in, so that is a positive factor on McDonalds favor. For example, in Mexico they have a special burger with â€Å"jalapeà ±o† taste, w hile in Germany might have a â€Å"bockwurst† special. Since McDonalds introduces local flavorsRead MoreCompetitor And Financial Analysis : Burger King Essay964 Words   |  4 PagesCompetitor Financial Analysis Burger King has similar strengths and weaknesses as McDonald’s, but where Burger King falls short is in its â€Å"concentrated operations in terms of geographic presence and dependence on selected distributors† (Burger King Worldwide 4). McDonald’s has a much larger operation that is not dependent upon a smaller chain of distributors like Burger King. Burger King is also threatened by the â€Å"competition from well-established foodservice companies† (Burger King Worldwide 4) likeRead MoreCase 6 Burger King: Selling Whoppers in Japan1289 Words   |  6 Pagesï » ¿Case 6 Burger King: Selling Whoppers in Japan Submitted by: Dolly Estrellado Nelma Mae Mameloco Charlene Sorongon BSBA 3-A Submitted to: Miss Cherry Ganancial I. Point of View: Our point of view regarding this case is that Burger King can also find a better growth opportunity in Japan by its new marketing strategy. II. Problem Statement: a. Burger king failed to effectively target the cost conscious consumer and instead promoted its premium burgers

Enlightenment and Constitution Free Essays

Enlightenment and the Constitution The United States is a nation established in 1776 on a set of principles: liberty, equality, and self-government. These ideals derived in part from broad lessons of history, from the colonist, and treatises such as those of Locke and Rousseau. Liberty is a principle that individuals should be free to act and think as they choose, as long as their actions don’t infringe on the rights and freedoms of others. We will write a custom essay sample on Enlightenment and Constitution or any similar topic only for you Order Now Equality is a notion that all individuals are equal and entitled to equal treatment under the law. Self-government is the principle that the people are the ultimate source and proper beneficiary of governing authority. These principles were the foundation for the United States set forth and written by our founding fathers, but taken from rulers and minds of Europeans during the Enlightenment period. The Enlightenment was an eighteenth- century intellectual movement whose proponents believed that human beings could apply a critical, reasoning spirit to every problem (Hunt, Lynn, Martin Rosenwein, page 545). During this period the rulers, writers, and thinkers gave the back bone to the Declaration of Independence, the United States Constitution, and the Bill of Rights. Although before we get to this period and how it shaped the United States we will have to go back a little further to 1651. In 1651 an English philosopher Thomas Hobbes had his work Leviathan published. Hobbes argued that government rests on a social contract in which the people give up certain freedoms they would have in a state of nature in return for the protection that a sovereign ruler can provide. Almost a half of a century later, an English philosopher, John Locke, used Hobbes concept of social contract in his Second Treatise on Civil Government. Locke claimed that all individuals have certain inalienable rights, including those of life, liberty, and property. When people form a government for securing their safety, they retain these individual rights. However Locke saw the social contract a bit differently. The agreement to submit to governing authority is based on the premise that government will protect these rights, if the government fails to the people can overthrow the government and form a new one( Patterson,page 14-15, 30). Thomas Jefferson declared that Locke â€Å"was one of the three greatest men that ever lived. † Jefferson paraphrased Locke’s ideas in passages of the Declaration of Independence. Including those that, â€Å"all men are created equal,† that government derive â€Å"their just powers from the consent of the government,† and that â€Å"it is the right of the people to alter or abolish a tyrannical government. The Declaration was a call of revolution rather than a framework for government. However the ideas contained in the document: liverty, equality, individual rights, self-government became the basis for the Constitution of the United States (Patterson, page 30). In Voltaire’s, Treatise on Toleration and Jean Jacques Rousseau , Social Contract we find more Enlightenment thinkers ideas framed in the Constitution. The ideas the Constitution receives from these works are the basis for Amendment I, freedom of religion. Voltaire states in A Treatise on Tolertion,† Religion was instituted to make us happy in this life and in the other. † â€Å"Christians should tolerate each other. † â€Å"I, however, am going further: I say that we should regard all men as brothers, are we not all children of the same father and creatures of the same God? † Voltaire is setting the basis for freedom of religion, saying that the people must show Universal Tolerance for all. Rousseau takes it even further in The Social Contract. He states, â€Å"it is of importance to the State that each citizen should have a religion requiring his devotion to duty, however the dogmas of that religion are of no interest to the State. † Rousseau sets forth the idea that the government shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof, as stated by the First Amendment of the Constitution. Finally Cesare Beccarria and Empress Catherine the Great both have an idea that resides in the Constitution. That idea is that all men are innocent until proven guilty. In Beccarria’s Crime and Punishment he states, â€Å"No man can be judged a criminal until he be found guilty: nor can society take from him the public protection until it have been proven that he has violated the conditions on which it was granted. Empress Catherine states in her Proposal for a New Legal Code in Russia, â€Å"No man ought to be looked upon as guilty, before he has received his judicial sentence; nor can the Laws deprive him of their protection when it is yet dubious, whether he is Innocent or Guilty?. The United States is a nation established in 1776 on a set of principles: liberty, equality, and self-government. These ideals derived in part from broad lessons of history, from the colonist, and treatises from the Enlightenment Period. Men and women from Voltaire, Jean Jacques Rousseau, Cesare Beccarria, and Empress Catherine the Great have given ideas that our founding fathers saw and deemed worthy to be put in the United States Constitution. Thomas Jeffers on himself based many ideas in the Declaration of Independence from concepts written by John Locke that became the basis for the Constitution of the United States. Where would the United States be without these enlightened minds from Europe? Works Cited Beccarria, Cesare, Crime and Punishment Catherine the Great, Proposal for a New Legal Code in Russia Hunt, Lynn, Thomas R. Martin and Barbara H. Rosenwein; The Making of the West Bedford/St. Matin’s, Boston, New York, 2009 Locke, John, Second Treatise Patterson, Thomas E. , The American Democracy, Mc Graw Hill, New York, NY, 2009 Rousseau, Jean Jacques, Social Contract Voltaire, Treatise on Toleration Europe? How to cite Enlightenment and Constitution, Papers

Reflection for Management Under Uncertainty- myassignmenthelp

Question: Discuss about theReflection for Management Under Uncertainty. Answer: Introduction In the subject, management under uncertainty, we were given the project of writing an annotated bibliography on a specific subject. We were given the assignment of creating an annotated bibliography of twenty pages. It was a group project and we were given the task of making annotated bibliography of different topics in the assignment. All the group members were given different sections of the assignment and they have to complete it at the assigned time. In addition, the team members also needed to make decisions regarding the roles assigned to different team members, how the team will communicate and complete the assignment. We also need to decide how disputes or conflicts can be resolved during the team progress. As stated above, there were five members in the group (Williams, Wooliams Spiro, 2012). All the team members were given different task and they have the opportunity to choose different topics according to their preference. However, we also decided that in order to maintai n the quality of the assignment and assure that the project is completed properly; we need to conduct regular team meetings. The group members can get feedback on their work and resolve any issue arisen during the completion of the assignment. According to the personal perception, this decision was beneficial and assisted us in making the best assignment. Analysis While developing the group assignment, we made several decisions regarding the assignment. We decided that the people should communicate regularly for the successful accomplishment of the project. While conducting the project, it was realized that there were some conflicts related to the content of the annotated bibliography. Although there was harmony between the team members, one of the team members was not satisfied with the work of another team member. It created issues between both of them. The team member performing the task was assured that his way of approaching the task was proper; however, another member was of the viewpoint that the problem should be addressed differently. We realized that the group would not be able to function properly if both the members will fight in such a manner. Therefore, it is important to intervene and take decisions to resolve the issue between different members. We analyzed the problem and understood that although the perspective of both the te am members was different, both the perspective were justified and correct (Bolton, 2014). Therefore, the second team member should be asked to back off and let the other team member do all the work. According to the personal perception, this decision was correct as it resolved the conflict and prevented other issues to be created in the near future. The functional group decision-making theory is an appropriate theory for the decision-making in a team. This theory emphasizes on a practical approach toward the decision-making so that effective decisions can be taken. The teams or the groups should try to create equilibrium between the job responsibilities as well as relationships between different members. A team can work effectively if different team members are able to maintain a harmonious relationship. Factors such as apology or friendship are important in maintaining a harmonious relationship. There are four basic functions in an effective decision-making, namely, problem analysis, goal setting, identity alternatives and evaluation and selection (Handler, Handler Gill, 2011). The problem analysis is the first function in an effective decision making and the group member looks at the likely causes of a problem. The group members must figure out what is the real problem in an organization and what are the symptoms of the probl em. Another phase in problem solving is goal setting in which the group members identifies what can be the possible solution for a problem. The group members identify what are the potential solutions for a particular problem. In this phase, the group members come up with as many solutions as possible; however, they stick with one solution. In the next phase, the team members identify the different alternatives. The team members find as many solutions as possible in this phase. Brainstorming is conducted to find the best solution; therefore, it is best to find the best possible solutions for the organization. The last phase of his model is evaluation and selection phase. In this phase, the team members of the organization evaluated each alternative and pick the best solution for the organization (Dainton Zelley, 2014). It can be critiqued that the current team undertook effective decision making process. The current decision making process aligned with the functional group decision-making theory. The group analyzed the problem of the conflict between two group members and found that the conflict arose due to the unnecessary intervention of different team members. In this regard, it can be evaluated that the team members need to resolve the issue by taking proper intervention steps. The team members understood the perspectives of different team members and tried to analyze the perspective of different parties. After thorough evaluation, it was critiqued that the intervention of another team member is creating issues in the work of other team members. Although the other team members were not having any problem with the first team member, they were also not happy with his attitude. Critical Discussion The decision-making is a complex process. There are several aspects to a decision and each aspect yields a different result. Although there are several alternatives to a successful decision, the selection of the right decision in important. In an effective and proper decision-making, the interest of all the stakeholders should be considered. There are several frameworks to analyze the efficacy of a decision. The eight-step decision making process is the best model for decision making. According to this model, there are eight steps in effective decision making. In the first step, the problem is defined. The problem definition is the most important part in effective decision-making, such as definition of root causes, identifying ant stakeholders issues and organization boundaries. In the second step, requirements are identified for an acceptable solution. Any acceptable solution to the problem should meet a certain criteria. The requirements to the solution must define what the solutio n may do. In the third step, the organization must establish goals for the intent of decision-making (Littlejohn Foss, 2009). The goals of the organization must be stated properly. In the fourth step, alternatives are identified for the organization. The alternatives should be able to change the initial condition of the situation into the desired condition. The different alternatives should be able to meet the initial requirements and goals. In the fifth step, a criterion should be defined to measure how each alternative is performing to achieve goals. The criterion should be able to complete, operational and precise in its judgment. It is important that the criterion has an input from the decision-maker and it should be able to accurately judge different alternatives. In the next step, the decision-maker selects the best-fit decision-making tool. The selected tool must be able to address the problem accurately. The selection of the tool is also dependent upon the complexity of the problem and the experience of the team. In the seventh step, the selected tool is judged according to the criteria. The alternatives can be judged according to the quantitative, qualitative methods or their combination. In the last step, the decision is evaluated against a problem statement (McKee, Kemp Spence, 2012). The solution is validated to ensure that it solves the problem identified. The original problem is identified in accordance to the goals and requirements. The decision of stop making people intervene in the work of others was effective in enhancing the overall productivity of the organization. The current decision was effective in improving the overall efficiency of the team members. The decision is evaluated in the eight step framework and it is deduced that the decision was effective in increasing the productivity of the organization. Recommendations It can be recommended that the effective decision-making is essential in the growth and progress of a team. It is important that a team has specific structure and format for the decision making. The decision-making framework will benefit the team players in taking good decisions. It is also important for the progress of the team or the organization. It is recommended that the team should ask for the participation of all the ream members in a decision. The process of brainstorming will effectively assist the team in gathering new ideas and innovative techniques for problem-solving. The organization should also identify the underlying or root cause of the problem so that the solutions can effectively address the issue. In the present case, all the team members actively participated in the decision making process. However, in order to pick the best solution for the problem, it is important that all the solution or the approaches should be judged according to the criteria. References McKee, A., Kemp, T., Spence, G. (2012). Management: A Focus on Leaders. Pearson Higher Education AU. Williams, K., Wooliams, M., Spiro, J. (2012). Reflective Writing. Palgrave Macmillan. Bolton, G. (2014). Reflective Practice: Writing and Professional Development. SAGE. Handler, C.E., Handler, C., Gill, D. (2011). English and Reflective Writing Skills in Medicine: A Guide for Medical Students and Doctors. Radcliffe Publishing. Dainton, M., Zelley, E.D. (2014). Applying Communication Theory for Professional Life: A Practical Introduction. SAGE Publications. Littlejohn, S.W., Foss, K.A. (2009). Encyclopedia of Communication Theory. SAGE

Magnetic Stimuli Essays - Magnetism, Geomagnetism,

Magnetic Stimuli The Role of Magnetic Stimuli in Animals In as early in the year 1855 Minddendorf proposed the idea of broad front, one-direction migration also suggested a means of orientation, that birds were capable of detecting the magnetic poles and of maintaining their bearing therefrom. Since then many similar ideas have continued to pop up at random intervals (Carthy 56). An immediate difficulty is the lack of any structure or tissue that could possibly react to the magnetic field. In the year 1948, the discovery of certain forces were indeed produced by placing non-magnetic material in a magnetic field, however they were far too minute to merit any serious consideration (Carthy 59). Some reports speak of heightened locomotor activity and heartbeat, when in close proximity to increased magnetic fields; a fact which might mean that a kinesis-based magnetism is a possibility. A study was done in which magnets were attached to birds and released in sunny (or starry) conditions have repeatedly been shown to have no effect on orientation (Dorst 24). However recently it has been shown that pigeons repeatedly released under conditions of heavy overcast (in areas where the recognition of landmarks could not rigorously excluded) have an orientation which is disturbed by magnets. Most workers with caged birds have failed to find any tracer of orientation in a planetarium with all the stars blocked off or in any closed room (32). This phenomenon definitely shows evidence that some if not all birds use celestial bodies. One group studying magnetic orientation in birds has consistently claimed to the contrary. Their accumulated data does seem to show some directional tendenci es but the scatter distribution is so wide that their significance could be said to be more statistical than biological. There are suggestions that there may be at least a north/south klino- or tropptaxis to the magnetic field. It must be remembered that no-one has yet been able to give the slightest indication of what the magnetic-sensitive organs are, nor whether they have sufficient acuity for us to be able to speak of a menotaxis, let alone orientation. By contrast, the birds eye is a very highly developed sense organ. Recent work suggests that European robins do not even detect north from the polarity of the magnetic field but from its angle to the horizon (43). Hypotheses that the earth magnetic field could provide a navigational grid date as far back as the work Viguier completed in 1882. The outcome of his work suggested that birds could detect and measure three components of the field, its intensity, inclination (the angle which a compass needle makes with the horizontal) and declination (the angle between magnetic and geographical north). These three components vary more or less with independence of one another so that their isolines would form a complex grid. Over the next few years, several different scientists restated this hypothesis, with minor variations. The complete lack of evidence for any direct reaction to a magnetic field in birds is a very questionable issue (Carthy 46). Can birds actually use magnetic stimuli as an internal compass? Well Casamajor (1927) and Wodzicki (1939) found that fixing magnets to the head of the Pigeon and the Stork, had no effect on their homing ability. There are many other theoretical difficulties that may provide an answer as to why the magnets did not affect the homing ability of the two animals in question (48). An important one is that measurement of declination requires an exact knowledge of geographical north. Elimination of the declination isolines from the magnetic grid reduces the plausibility of the whole scheme, since the inclination and intensity isolines generally cross one another at oblique angles making good fixes impossible (Lincoln 79). With these initial theoretical difficulties in mind the concept of direct sensitivity was therefore replaced by one of indirect sensitivity to the earths magnetic field, and the whole hypothesis was resurrected (Lincoln 89). In the year 1947, Yeagley suggested that the flying bird, which acted as a linear conductor moving through the lines of force field, could detect the earths field. Theoretically this would result in a small potential difference being set up between the two ends of the conductor, though at this time had not

denmark brief history essays

denmark brief history essays Denmark is a constitutional monarchy in northwestern Europe. It is the southern most of the Scandinavian countries. Copenhagen is Denmarks capital. The country is administratively the country is divided 14 counties and 275 local authorities. Margaret II, who became queen in 1972, currently heads the country. The revised constitution of 1953 provides for succession to the throne in the female line and for a unicameral legislature, called the Folketing. I pick up in history where this class roughly starts in the 1400s. Waldemar IVs (1340-75) daughter Margaret I (1387-1412) was in power and she created the Kalmar union, which included Denmark, Norway, Sweden, the Faeroe Islands, Iceland, Greenland, and part of Finland. In 1520 Sweden and Finland revolted, seceding 1523. In 1448 the house of Oldenburg was established on the throne in the person Christian I and has continued to rule Denmark up to the present day. In 1523 Christian II was driven from the Danish throne, then followed a period of unrest. Unrest was settled when Christian III consolidated his power as king of Denmark. Also in 1523 the Kalmar union was dissolved, but Denmark and Norway remain united. During his reign Denmark was involved in a reformation and Denmark becomes Lutheran. 1618-48, Christian IV intervened in the thirty years war as a champion of Protestantism. Territorial losses were endured as a result of the wars with Sweden. In the 18th century it was a peri od of internal reform, which included the abolition if serfdom and land reforms. In the 19th century Denmark economically prospered despite the many military defeats the country was involved in. In 1849, King Frederick VII authorized a new constitution instituting a representative form of government and a wide range of social and educational reforms took place. In 1866 the Danish constitution was revised, making the upper chamber (Landsting) more powerful than the lower house (Folketing...

Analysis essay Example | Topics and Well Written Essays - 1250 words - 1

Analysis - Essay Example The burger consists of a single beef patty which is topped with American cheese, fried onions, and thick steak sauce. The advertisement shows a young girl who is all eager to have a big bite of the burger she is looking at with surprise openly expressed in her eyes. The girl is tip-top, as if she is seducing the people out there to come at the fast food point and have this delightful treat. The media in general and this ad in particular is exploiting people, especially children, by way of sexual appeal and exaggerated messages in advertisements. Since the youth is more attracted toward junk food than adults, and because of the males’ attraction toward sexual content (the sexual innuendo will be described in a later paragraph), this advertisement has made use of the fragility of young minds to sell the product. Young people, such as teenagers, tend to have less-developed ability of decision-making or critical thinking, so they cannot realize what is wrong with what they are vie wing, and their minds learn or absorb every act they see. I believe that this specific advertisement is very effectively selling the product by manipulating young minds into getting away from healthy food and turning toward junk meals. Media is exploiting kids to make them their unsurpassed consumers. Children are being affected by the media every day and every moment they sit in front of the television. This eventually affects the whole society. Businesses are now targeting children because they form a huge part of American population today. The idea behind is that kids spend or make their parents spend a lot of money on things like video games, junk food, electronic items, and the like, and thus this spent money forms are great part of the country’s economy. Hence, advertisers and businesses are targeting children because they have an influence over purchasing and making decisions in all small and big shopping. Parents become helpless. When a teenager will see this specific advertisement, he will totally relish the yummy bite of the burger in his dreams, and will bug his parents to allow him to have it one way or another. This is because the message, which will be discussed in a later section, is so tempting that a teenager will not be able to resist the temptation. Companies have started calculating the nagging factor (John Hopkins Bloomberg School of Public Health) which determines how much anger or stubbornness kids have to show to their parents in order to persuade them to buy something of their choice. Mass media is manipulating kids’ minds through marketing in schools, public places, homes, and through television, internet and DVDs. Companies present new brands in front of kids and attract them through suggestive content that is shown to them through marketing services. Children get attracted to the sexually suggestive content shown in the advertisements. They are attracted toward buying new brands of cereals, clothes, bedspreads, kidsâ⠂¬â„¢ furniture, school bags and lunch boxes. Marketers understand the psychology of children and control them. Ethics are not taken into account while marketing the products and this inculcates unethical values amongst the children. They tend to learn violence, aggression, and sexual fantasies, and then try to incorporate these things in their own lives (Strasburger, Jordan and Donnerstein). Also, they learn that they are supposed to get everything they see and then force their parents to provide them with everything they are attracted t

Religoin Essay Example | Topics and Well Written Essays - 2000 words

Religoin - Essay Example Mysticism is key to the methodology of any religion (Underhill 43). The creation theory states that, the universe and all life form in it originated from God -who created everything in six days with man being created on the last day. This is found in the book of Genesis; used as the basis of creationists fundamentalist Christians against evolutionists Charles Darwin then came up with the Darwinism theory of biological evolution. According to evolutionists, human beings evolved from apes to the present Homo Sapiens Sapiens through natural selection. They argue that in order to cope with the change in the environment, human beings adapted to the changing environment by weeding out the weak and only leaving the strongest to survive. The continental drift theory theorizes that the earth was initially a large land mass that split into seven continents due to tectonic plates shifting in the core of the earth’s crust. The two theories greatly differ with the creation theory (Ruse 24). The methodologies used by both factions are quite different. The creationists rely on sacred texts like the Bible to pursue an understanding of the universe while the evolutionists use scientific correlation of cause and effect to investigate the phenomena. The conflict thesis proposed by William Draper in 1875 aims to highlight the differing perspectives between religion and science. Draper came up with the conflict thesis to highlight how the two ‘conflicted’ in terms of methodology, intellectual framework, and politics. Others such as Richard Dawkins provide an in depth view of the epistemological differences between science and religion. He argues that science and religion differ in the way they formulate and hold beliefs. Religion uses faith-based methods while science uses reason-based methods. Dawkins in his theory suggests that science uses inductive statements that can be verified through statistical analysis on objective

Career Action Plan Assignment Example | Topics and Well Written Essays - 1750 words

Career Action Plan - Assignment Example Furthermore, a marketability analysis would be provided based on a research of my marketable skills as contrasted with the attributes that one’s professional industry is looking for. The evaluation would include which attributes one possesses and which ones have to be worked on. Concurrently, the ideal situation would be detailed through conducting a S.W.O.T. analysis of one’s current and ideal situation. In addition, my short-term and long-term goals would also be presented in the process. Finally, the steps to success section would discuss the strategies which are to be designed to achieve the explicitly defined career goals. People pursue different careers to serve varied personal and professional goals. Some individuals are given the foresight to discern which specific profession to pursue. Others manifest genuine interests in specialized endeavors through possessing innate skills and talents of distinct crafts or fields of study. In my situation, I have envisioned working in a banking institution as part of the management team. To enable me to prepare for the profession, I am currently pursuing higher education with courses that would match job requirements in business, banking, and finance. Currently, I am not working since as an international student studying in Australia, I have to focus on my studies on a full-time basis. Likewise, I could not undertake any part-time job due to visa restrictions. So far, the only work experience previously undertaken were volunteer works; specifically during the holidays when volunteerism in community activities entail providing assistance for building houses for the poor and homeless citizens. Despite the lack of work experience, I have perceived that I possess skills and attributes that would prepare me for future employment. The endeavors undertaken in school, at home, as well as while undertaking

Stress And Burnout In Criminal Justice Criminology Essay

Stress And Burnout In Criminal Justice Criminology Essay Comparison between Law Enforcement and Correctional. Stress and burnout occur in all different types of jobs and careers. However, some vocations are more prone to job stress and burnout than others are. Both police officers and correctional officers are exposed to work environments that are characterized by high levels of stress. Stress and burnout for both police officers and correction workers can greatly affect the field of criminal justice. According to Karen Hess (2009), stress can be both positive and negative, and this stress or excitement is why many police officers enter the law enforcement field (p. 464). Any given day, a police officer may have to shoot someone, be shot at, chase down a robber, deal with child abuse, and see death. Additionally, a correctional officer may also have to encounter a violent prison conflict or riot, encounter dangerous offenders and numerous other potentially dangerous situations. With the increasing prison population and never end sprees of crime, the stress for correctional officers and police officers is also increasing. Both law enforcement and the correctional field are widely considered some of the most stressful occupations, and both are associated with high divorce rates, alcoholism, suicide and other emotion and health problems. According to O. Ramos (2010), stress in the law enforcement field is unique because it is a constant factor with only changes in the degree and duration of the stress. Over the years, numerous research studies and projects have been performed to investigate how stress affects police officers and correctional workers physical and mental health by agencies such as the National Institute of Occupational Safety and Health and the National Institute of Justice. Through this research and studies, researchers have been able to indentify stress factors that are unique and more pronounced in these career fields, as well as their effects on the lives, jobs and the field of criminal justice. Stress can have numerous causes and can differ from individual to individual. According to Lambert, Hogan, Hiang, and Jenkins (2009, July), stressors are conditions that place excessive demands on an individual and can lead to discomfort, strain and conflict for the individual. While both the police officers and correctional officers are frequently faced with high levels of stress, the causes of the stress differ between the two groups with the job differences they face. Causes of Stress for Police Officers Issues in the officers personal life, the pressures of law enforcement work, the attitude of the general public toward police work and officers, the operation of the criminal justice system, and the law enforcement organization itself can all be stress factors for numerous police officers. According to Burke and Mikkelsen (2005), police stressors fall into two major categories. The first category stems from the nature of the job, and the second category involves the organizational aspect of law enforcement. The stress of the job involves the physical aspects of the job and includes threats, use of force, exposure to violence and danger, dealing with uncertainty, shift rotations, inadequate or broken supplies, low pay, excessive overtime, and constant fear of injury or death. On the other hand, the organizational aspect of law enforcement that contributes to job stress invovle the poor management, inflexible hierarchical structures, roles, inadequate communication, and organizational structure (Burke et al. 2005). In fact, Burke et al. (2005) discusses how the bureaucratic nature of the law enforcement organization obstructs police officers from feeling as if they have input in changing the policies sand procedures. There is also conflicting policies, poor supervision, and endless rules that create a tense and stressful work environment. McCarty, Zhao and Garland (2007) also discuss how job stress can differ between male and female police officers. For instance, female officers may be subject to gender discrimination from male officers and supervisors, which could increase their job related stress. Female officers also feel additional pressure that they have to prove themselves more on the job, as well as feel their male partners provide inadequate backup and question their abilities more frequently (McCarty et al., 2007) Additionally, individual stress factors can play a factor in a police officers stress levels due to their personal life. Some individual stress factors include family problems, financial problems, health problems, and taking on a second job for extra income. In fact, many officers are willing to put their health at risk for overtime or another job for the additional income (National Institute of Justice). Causes of Stress for Correctional Officers Correctional officers face some of the same and similar job stressors as police officers as well. Correctional officers have to deal with the never-ending demands of inmates. Correctional officers are also responsible for large array of responsibilities and duties to ensure the correctional facility is properly maintained in an organized manner. Aside from police officers, the workplace nonfatal violent incidents are higher per 1,000 employees for correctional officers than any other profession (Finn, 2000, p. 2). Additionally, according to Childress, Tallucci, and Wood (1999), while a correctional officer operates in a high stress work environment much like a police officer, there have been minimal examinations of the correctional environment in comparison to the voluminous research conducted on the causes and consequences of stress for law enforcement officers. However, it has been determined that some of the job related stresses include inmate demands, low pay, excessive overtime, poor public image, shift rotations, threat of violence, understaffing, amount of contact with inmates, role ambiguity, role conflict, and role overload. The major forms of stress in the work environment can be categorized into organizational structure and job characteristics (Lambert, Hogan Allen, 2006). According to Lambert et al (2006), organizational structure deals with how an organization or agency is arranged, managed and operated, and it normally throughout the entire work environment and therefore influences all employees that work there. Lambert et al (2006) cite a study by Stohr, Lovrich and Wilson that the lack of participation in decision-making caused increased stress for correctional officers. Additionally, the lack of control over the work environment due to the centralization of decision-making can increase the levels of stress. In fact, Lambert et al (2006) performed a study at a Midwestern correctional facility that showed workers who perceived a lack of input into decision- making or a lack of job autonomy had increased levels of stress. Furthermore, lack of information or being kept in the dark is another stress factor for correctional staff caused by the organization structure. Inadequate communication about their jobs is major stress factor. Correctional staffs need clear communication about their tasks, jobs, and issues in order to complete their job and be an effective member of the organization (Lambert et al, 2006). Additional organization-related conditions that can cause increased stress for correctional officers are understaffing, mandatory overtime, understanding, and unreasonable demands. Finn (2000) describes how understaffing can create different types of stress such as lack of time to complete tasks, overload of work, apprehension, and inability to get time off (p. 12). Understaffing also causes the need for extensive overtime from the correctional staff. On the other hand, there are job characteristics that cause stress. Job characteristics are specific to certain jobs; therefore, they are not always found throughout the entire field. Job related stressors included the threat of inmate violence, inmate demands, and problems with coworkers. Lambert et al. (2006) identify some job characteristics as job variety, skill variety, role conflict, role ambiguity, task significance, task identity, and supervision. The roles that correctional officers have to assume can create considerable stress for the officer. According to Lambert et al (2006), role strain is liked to increased stress and role conflict occurs when behaviors for a given job or position are inconsistent with another. Correctional officers also face stress from outside sources other than the prison or jail that they work at. One cause of outside stress is their public image. A lot of the time correctional officers or prisons and jails in general are portrayed in a negative light. This negatively comes from the fact that many people do not know or understand the role and jobs of correctional officers. Sometimes this negatively even forces correctional officers to discuss or talk less about their jobs with others. Another outside source of stress is their pay. Correctional officers do tough work for little pay. Effects of Stress Burnout Possible Solutions to Job Stress and Burnout Law Enforcement Officers Correctional Officers According to an article written in Corrections Today, correctional agencies are losing money, losing good employees, and jeopardizing officer and public safety due to work-related stress. (Anonymous, 2007) Conclusion

Propaganda, Patriotism, and the War on Terrorism :: Argumentative Persuasive Topics

Propaganda, Patriotism, and the War on Terrorism On college campuses across the nation, efforts are being made to silence professors who encourage students to probe the history of U.S. foreign policy in the effort to understand the September 11th attacks. Recent articles in The Chronicle of Higher Education report that students have complained to deans about professors critical of U.S. foreign policy, and boards of trustees, deans, and college presidents have drafted resolutions and issued public statements condemning their views. Professors have been shouted down, received volumes of hate mail and, on some campuses, death threats. In one case, a trustee publicly invited a professor "to take a hike." Historically, such attacks on free speech have risen sharply in times of national crisis -- precisely when a full range of views is sorely needed. They are particularly disturbing on campuses of higher education that should be strongholds of people who defend independent thinking. The nature of the arguments offered against these dissenting voices are very troubling; so too their political effects. The arguments fall into two groups. First, professors are charged with showing no concern for the feeling of others: they lack taste and judgment; they are insensitive, self-indulgent and offend others at a time when emotions are raw. In being so inattentive to their students' emotional sensitivities, dissenting faculty violate the trust students place in them. Now is not the time for critique, but for emotional nurturing, reassurance and national solidarity. Second, professors are charged with offering excuses for the attacks. Their examination of the role the United States may have played in creating conditions that make terrorist acts more likely amounts to a justification of the acts themselves. There is an emotional tyranny at play here, and its effect is to obstruct processes of understanding that alone will aid us in our ongoing debate over how to come to terms with terrorism. What do I mean by tyranny? In the first instance, we are being told that feelings alone are appropriate now. It is too early, indeed, it is tasteless, to begin to sort through our role in the complex factors that brought these people to their heinous acts. But understanding is crucial to wise action, and action, as we see in each morning's news, is most certainly being undertaken in our name. While we are being asked just to feel, the administration and its congressional allies hurry to pass laws that threaten our civil liberties at home, and engage in a massive war effort likely to foster greater resentment abroad.

Death Penalty Paper Essay

The death penalty is something that many people do not have a clear decision on. Many people support the death penalty, while others wish for the death penalty to be abolished, yet there are some that support the death penalty, but only in certain cases. My personal opinion is that a person commits murder and is sentenced to death there should be no waiting. I believe 24 hours from the time the person is sentenced to death, the state should follow through with their punishment and execute. There are people in the world that support the death penalty and often say that the death penalty is a deterrent for future criminals who are thinking and plotting out their heinous crimes or murder as we sit in our living rooms right now. Capital Punishment does not act as a deterrent force. Crime rates do not decrease in states where capital punishment is used. This statement can be neither proven nor disproven. How do you measure the amount of people who have been deterred from crime? Do you take a poll? Is there a survey conducted where people voluntarily admit they would have murdered had they known they would not be executed if they were caught? No. You can’t prove that it deters crime. So, even if it does, there is not enough evidence to support this theory. Do you agree with this statement? For me, when I think of a criminal they are not thinking of consequences of their actions, they are not thinking of whom they are going to hurt, they are only thinking of getting what they want. They think in the â€Å"Now†, they simply just do not care. If they had any sort of emotion or remorse before the crime is committed then our prisons wouldn’t be so over populated as they are today. Amnesty International, which opposes the death penalty, reports that scientific studies have not produced any conclusive evidence showing that capital punishment, is a deterrent for future crimes to be committed. I believe the only deterrent for a murderer not to commit a horrific crime again would be execution. Executing a dangerous criminal ensures that he will not kill again. There have been several notable cases where men were paroled, or escaped from prison after being convicted of murder and killed again. The death penalty protects our community by eradicating a harmful criminal from society. A few good examples are Randy Greenwalt, Arthur Shawcrossm, Kenneth McDuff, and  Daniel Camargo Barbosa. Various people who are opposed to the death penalty say that Capital Punishment condemns the innocent to die. According Amendment V in the United States Bill of Rights, â€Å"No person shall be held to answer for a capital crime, or otherwise infamous crime unless on a presentment of an indictment of â€Å"grand jury†. While it is true that a few innocent people have â€Å"slipped through the cracks† of the justice system and been convicted and executed unfairly, it   is extremely rare. Usually, attorney’s find new evidence to support a criminal’s innocence by the time all appeals have been exhausted. Perhaps the most important factor in determining whether a defendant will receive the death penalty is the quality of the representation he or she is provided. Almost all defendants in capital cases cannot afford their own attorneys. In many cases, the appointed attorneys are overworked, underpaid, or lacking the trial experience required for death penalty cases. There have even been instances in which lawyers appointed to a death penalty case were so inexperienced that they were completely unprepared for the sentencing phase of the trial. Other appointed attorneys have slept through parts of the trial, or arrived at the court under the influence of alcohol. FACTS ABOUT ATTORNEY S AND THE DEATH PENALTY: †¢Almost all defendants who face capital charges cannot afford an attorney and rely on the state to appoint one for them. However, often times appointed attorneys are overworked, underpaid, lack critical resources, and are either incompetent or inexperienced. As a result when death sentences are set aside by the federal courts, it is often because among other reasons the trial attorney was so incompetent that the accused’s constitutional right to effective counsel was violated. Slipski 4 †¢In 2009, the U.N. Special Rapporteur on extrajudicial, summary or arbitrary executions conducted an official visit to the United States to examine the administration of the death penalty in Alabama and Texas. Alabama has the highest per capita rate of executions in the United States, while Texas has the largest total number of executions and one of the largest death row  populations after California and Florida. The Special Rapporteur expressed concern about deficiencies in the administration of the death penalty in Alabama and Texas, including â€Å"the lack of adequate counsel for indigent defendants.† He called for the two states â€Å"to establish well-funded, state-wide public defender services† and recommended that â€Å"oversight of these should be independent of the executive and judicial branches.† The state of Alabama has no statewide public defender system even though its death row occupants are overwhelmingly poor with 95% indigent. †¢An examination of 461 capital cases by The Dallas Morning News found that nearly one in four condemned inmates has been represented at trial or on appeal by court-appointed attorneys who have been disciplined for professional misconduct at some point in their careers. †¢An investigation by the Texas Defender Service found that, â€Å"Death row inmates today face a one-in-three chance of being executed without having the case properly investigated by a competent attorney and without having any claims of innocence or unfairness presented or heard.† †¢In North Carolina, at least 16 death row inmates, including 3 who were executed, were represented by lawyers who have been disbarred or disciplined for unethical or criminal conduct. With all this being said regarding lawyers and the accused what do you think? Do you think if the accused had an expensive attorney that they would not be facing the death penalty and get life in prison instead? I guess that this is a question that we all would love to have the answer to. As they say money makes the world go round. Think of all the costs that are involved with the death penalty. Tax payers pay to house, cloth, food, and the medical bills alone for this one inmate will cost us millions. All the millions of dollars that are spent on this one life can be used to better our communities, or schools, educate our children, who are our future. We should stop wasting money on rehabilitation for these inmates, and put the money into what is important, our children, the future of The US. I fully support the death penalty, it makes me so upset to think back to the Cheshire, CT murders, the amount of money spent on two men who were caught at the scene of the crime, confessed to murdering an innocent woman and her kids, and beating her husband almost to death.  They should have been executed the day after they committed that horrific crime. Instead, the government wasted and is still wasting millions of dollars on two criminals who do not deserve to see the light of day. Something needs to change in our government. I believe Connecticut should be more like Texas. A state that enforces Capital Punishment to the fullest. Enough is enough! Criminals should not be running our lives and getting away with murder, literally! In conclusion, after reading all the facts stated above, how do you feel about the death penalty? Do you think we should be paying for these criminals to live in prison with a meal, a bed to sleep in, medical attention, and clothes on their backs? In my opinion the answer would be, no. Then again, everyone is entitled to their own opinion. The punishment should fit the crime, and I am all for an â€Å"eye for an eye†, â€Å"a tooth for a tooth†, what about you? Works Cited: Bureau of Justice Statistics. 16 Feb. 2006. The U.S. Department of Justice. 29 Nov. 2006. Texas Department of Criminal Justice www.tdcj.state.tx.us/stat/dr_facts.html U.S. Death Penalty Facts Amnesty International USA, www.amnestyusa.org Death Penalty Information Deathpenaltyinfo.org

The Residency Application Process

The Residency Application Process In the residency application process, the personal essay plays a tremendous role. As a resident in a hospital, you will no longer be attending medical school classes but actually working as a doctor with live patients. That being said, residency directors want to know as much about your personal beliefs and character as they do your education. The most important part of any residency essay, in my opinion, is the first paragraph. Considering that the admissions committee have hundreds if not thousands of applications to read, you definitely want to make your stand out. The best way to do this is to open your essay with something interesting. There are several ways you can make the first paragraph of your residency essay stand out. One way is to begin with an interesting anecdote or quote. Another is to state your thesis boldly and creatively. Just make sure that whatever you do, it relates directly to the overall theme of your main idea. The residency application process isnt easy, but if you do it well the pay off is more than worth the effort! For more information about finding a residency program and/or if you would like help in writing your AMCAS personal statement, please dont hesitate to access the link provided.

The eNotes Blog Contribute to the eNotesBlog

Contribute to the Blog We are looking for engaging articles aimed at teachers, students, or anyone who just likes to learn. They can be informative or have a sense of humor, but preferably we’re looking for innovative guides to instructing and learning.  Articles could range anywhere from â€Å"Tips on Teaching with the iPad† to â€Å"7 Ways American Idol Can Help You Study.† Be creative! Guest Post Criteria Articles can be up to 1000  words in length ideally, or as long as they need to be to get your message across. If you use sources, please provide links to them. We like posts that are well-written and relatively free of spelling and grammatical errors (articles will be  proofread before publishing, but the fewer errors the better). All content must be original and free of plagiarism. If we do not publish your submission, you are welcome to try again with a different topic. For ideas on what we typically look for, you might want to browse through our most recent posts. Email all submissions to  sburton@  with the subject line â€Å"Guest Blog Post† with a 1-3 sentence bio of yourself to include with the publication along with a headshot photo (optional). Please note We will not link to essay-writing services, nor endorse their products and services.

Presentation Assignment Example | Topics and Well Written Essays - 500 words

Presentation - Assignment Example The main aim of using the television is because it had a wide audience, and the retailing giants could reach as many customers as possible. Ziobro (3) identifies Wal-Mart, Target Corp as the highest advertising spenders. For example, Wal-Mart managed to spend approximately 57 million dollars on television advertising. Home Depot and Sears spent less on advertisements. Ziobro (2) denotes that Sears Holdings only spent 26 million dollars on television advertising. Ziobro (1) denotes that these figures are reliable because an advertising tracking company carried out the survey, to find out how much retailing organizations spent on advertisements during the Black Friday. The advertising company under consideration is Kantar Media. In coming up with the Data, Kantar Media managed to calculate the advertising fees a retailing unit spent for purposes of making people buy into their company. Ziobro (3) denotes that the only limitation with the methodology used to collect data is that information does not reflect how much people spent in the retailing units. It only identifies the number of visitors to a retailing unit, based on the advertisement under consideration. From this research, Ziobro (5) denotes that Wal-Mart was able to attract the highest number of visitors to its stores. This is as compared to its rival company, Target Corporation. Wal- Mart was able to attract a higher number of visitors to its retailing units as opposed to Target Corporation because in every two Wal-Mart TV ads, Target Corp had only 1. On this note, during the Black Friday Weekend, Wal-Mart was able to gather 34% of visitors, as opposed to Target Group which had on 12% of visitors. Sears, who spent less on advertisements managed to acquire only 1.9% of visitors to its stores (Ziobro, 5). Ziobro (6) goes on to denote that there are other factors that made these stores to have the number of

The Crown of Palaces Essay Example | Topics and Well Written Essays - 2000 words

The Crown of Palaces - Essay Example The significance of Taj Mahal lies in the fact that, the building is a piece of art which has surpassed all boundaries of calligraphy and symbolic beauty. . The monument depicts the art and culture of multiple Asian ethnicity and architectural elements of it is worth exploring technically and artistically. The paper will specifically examine the structure of tomb and the architectural sophistication and elements involved in it. I will be exploring the historical value of the monument along with its constructional method, structural design planning .and the intelligence behind it. Taj Mahal is the most beautiful and extravagant construction of Mughal empire. Taj Mahal as all know is the eighth wonder of the world and the western world still look at it as a mysteriously exquisite human creation. It is said that, during day and night, Taj reflects different colors according to the brilliance of sun and moon. Taj Mahal is believed to look most stunning during the dawn and sunset time. Ea ch corner of this mausoleum has a symbolic meaning and it represented the palaces of Queens of Mughal dynasty. Taj Mahal is a part of UNESCO heritage site and invites around 2,00,000 foreigners to the country annually. This monument is not only the resting place of Mumtaz but also is the burial place of emperor Shahjahan. Taj Mahal and its architectural journey The Gateway The architecture of Taj Mahal is the finest and most charming one that the world history has seen since centuries. This building of Mughal empire has evoked, passion, mystery and inspiration among artists, architects and poets. Looking from the perspective of architectural world, Taj Mahal is a unique piece of work that gives ample space to explore and investigate regarding. The Taj Mahal is built in 42 acres of land positioning from south to north toward prestigious Indian river Yamuna. The entire Taj building consists of five constituents namely main entrance, mosque, garden, rest house, main mausoleum . Main at traction of this monument is the gateway standing at the end of water course which has Quranic calligraphy embedded on it. Apart from this, the doomed chamber of Taj Mahal which is the point of attraction was constructed in early 20th century. The gateway of sandstone has a gate constructed with pure solid silver which adds to the prowess of Mughal Empire. This door prevented the public from getting any view of the tomb until the public arrives at door itself. The main gateway of this monument is built with black stone where calligraphy of Quranic verses is sculptured. This exquisite calligraphy is the effort and skillsmanship of various artists of Shahjahan rulership.The geometrical pattern of the gate way is vertical in symmetry and depicts the elegance and extravagance of Mughal empire. The Calligraphy of Taj Mahal The calligraphy of Taj mahal is of symbolic beauty and reflects the dignity and craftsmanship of Islamic era. The Arabic inscriptions on Taj Mahal is connected to Pers ian calligrapher Amanat Khan who was resident of the Mughal court These Arabic inscription are on black marble and writings are in vertical and horizontal strokes give out grid like appearance. As per

Case studies 1 & 2 Essay Example | Topics and Well Written Essays - 1500 words

Case studies 1 & 2 - Essay Example However the company is faced with the ethical issue of being environment conscious and pro-green operations while having to dump the sewer waste in the Chavon River. This poses as a major issue for the company. Legally there exist no laws that the company would be breaking if it decides to continue on the suggestion provided by Teltec and dump its sewer waste in the Chavon River. However the increasing interest in environment protection including protecting Earth's water resources can lead to a law suit in the future by the Dominican Republic or the community living near the river against the company for dumping its waste in the Chavon River. Moreover consumer action groups can take action against the company for not upholding its social corporate responsibility by polluting its regions of operation in Dominican with the dumping of sewer waste in the Chavon River. In Economic terms the company would be better off dumping its waste in the river as the company would not have to deal with the extensive costs of setting up a treatment plant, and treating the waste before it gets dumped into the river. In the short term this is going to be economically feasible and profitable for the company. However with the passage of time the amount of pollution being driven into the river is going to increase while increasing the pollution levels and concentration as well. At this position it would not be economically suitable or viable for the company to continue dumping untreated sewage into the river as counter lawsuits and legal action can raise fines for the company that would have to be met and alternatives to dumping would have to be developed at additional costs. From the ethical perspective the issue that the Clean Power Company would be facing pertains to the ethical dilemma of not acting upon ones own vision and strategy for business. The company manufactures energy efficient products with the vision of increasing awareness amongst the consumers for environment sustainability while still earning profits form the sale of the energy regulators. However with the practice of dumping the sewerage and the waste directly into the river the company would be not acting on its own beliefs leading to tarnished image for the company. The company is also philanthropic in the manner it wants to develop the local region of operations in the Dominican Republic by building infrastructure to provide support to the local community while establishing programs for their education and development. However if the company takes to dumping sewerage and waste directly into the river, it would create a contradiction of ideology as the action would lead to the pollut ing of the regional environment that goes against the philanthropic viewpoint and perspective of the company. Question B: Stakeholder Management - Write a minimum of 2 pages in APA format addressing the questions below regarding the following stakeholders: the

Egyptian Style Essay Example for Free

Egyptian Style Essay â€Å"Egypt has long fascinated the west. † This couldn’t be more true. Egyptian art can be said to be one of the most significant periods in art history. Their modern advances in such a far time ago were made unknowingly and helped shape art to what it is today. By just looking at it, Egyptian art may not come off as amazing as it actually is. One must dig deeper. The artwork they were creating wasn’t always made to be art. Instead, it was mainly made for religious purposes. Anything they created was being made to be symbolic in a religious view. They decorated their temples with paintings and statues in the belief that doing this served the gods, showed devotion to the king, and maintained the order of the universe. There was much more involved in the artwork, or craftwork of the Ancient Egyptians. They created their own style that everyone followed, and it reoccured through many periods of Egyptian history. Styles can range from abstract to realism, expressionism to surrealism. But in order to understand these styles, one must need to know the true definition of style. When used in describing the history of art, style usually refers to a characteristic, or a number of characteristics that we can identify as constant, recurring, or distinct. In art, the sum of such characteristics can be associated with a particular artist, group, or culture, or with an artist’s work at a specific time. Ancient Egyptian art forms styles were just that. They are characterized by regularity or consistency and detailed depiction of human beings and the nature. Artists wanted to preserve everything of the present time as clearly and permanently as possible. Completeness took precedence over prettiness. These forms and art styles present an extraordinarily vivid representation of the time and the culture, as the ancient Egyptian life was lived thousand of years before. Egyptian art seemed to obey one law. The mode of representing man, nature and the environment remained almost the same for thousands of years at that time, and the most admired artists were those who replicated most admired styles of the past. A Shabti is a small human figure representing a person who would perform a given task for the deceased in the afterlife. Described as funerary figurines, these figures were costly items produced for the privileged people. The wealthy nobles and royalty did not plan on doing any work themselves, so they would take their symbolic servants with them. Shabties were made from various materials including; faience, wax, clay, wood, stone, metal and other minerals. The Shabties observed, were from the time of 1932-1759 BCE. Covering the period of the Middle Kingdom. They all seemed to be very similar by the way the were posed with their arms crossed and standing up. All their facial expressions seemed to have the same appearance as well. The painting or carving of the writing all looks similar but once looked at more closely to see the details, the the amount of time put into the pictures and writing can be seen. Many of patterns include lines drawn on the clothing. Also the figures were called upon to carry out the tasks in the after life. To do so the Shabti was supplied with miniature agricultural tools to fulfill these tasks. Which can be seen when looked at very closely. What makes them different from each other is the medium they were created in. The faience figures are a blueish to light green color with most of the writing carved into it. The wood Shabties are painted over to be any color, sometimes even with golden leaf. To call these figures a type of object is correct. They are all objects that can be seen and once were touched and made. They all are this same type of object because even though they were made at different times and in difference places in Egypt, they all still are seen today. If the Shabties were not grouped together, being able to recognize them separately would be just as easy. They are very distinct figures by their size, silhouette and detailed writing. Being able to be recognized Ancient Egyptian Shabties when separate and still look appropriate when together is one of the style characteristics Egyptians were able to create. The similarities in the each other figures, is the characteristic of being consistent. How each statue was placed in the glass case, they almost seemed to be grouped. Beginning with the alabaster, the two figures were both of medium size and couldn’t make out much of the writing on them. The next grouping was ones made of limestone. With these three figures grouped together, one could see how they were created by the same artist following the steps of the first. The largest of the bunch was the limestone, Coffin of Luy. This was different from most in the collection since it was an actual open figure, but still had a reoccurring pattern like he other figures. The next grouping, The Three Shabties of Setau, were made out of wood. These were the most colorful, since they were all painted. They seemed to still be like the older figures but made in a newer and more decorated way. The figures made of faience varied in size, some only a few inches. They were either carved in or has black paint writing on them. As seen, there is a large variety of Shabties, yet the sense of style kept between was able to pass along through hundreds of years. The one Shabti that stood out to me was the, Shabty of Sati. New Kingdom, Dynasty 18, Reign of Amenhotep III 1390-1352 BCE. It was made out of faience, but wasn’t the common green-blue color. It had the most different colors all painted on it. Including red, blue, yellow, and green. The whole figured wasnt painted so the faience material could be seen. What drew me to it at first was that it was in a case of its very own. It was in the same pose as the other figures but this one looked very well preserved, not smudged or chipped like many of the others, so it stood out. The combination of the paint and grey made it very unique to use both materials. The style of this figure very much goes with the rest of figures. As stated earlier, the most admired artists were those who replicated the most admired styles of the past. With this figure since it was a later on piece, it seemed to still associate with the same characteristics of the past Shabeti figures. Ancient Egyptian artwork was not meant to be artwork at first. Religious meanings and symbols were the priority. Everything was for the god’s and what would come in their life. But from these practices of art, they created a style of their own. Style in relation to art history, usually refers to a characteristic, or a number of characteristics that we can identify as constant, recurring, or distinct. In art, the sum of such characteristics can be associated with a particular artist, group, or culture, or with an artist’s work at a specific time. The culture of Egyptian art was to keep the process constant of the same kind of art. And as time passed, even if some characteristics changed, the main style recurred somehow. The Shabeti figures did that, and once studied upon more, most of Egyptian art will be styled in the same way, shape, and form.

Theories of Consumer Decision Making

Theories of Consumer Decision Making The concept of consumer buying behaviour is not new, it has been discovered ages ago .The current marketing strategies focuses on consumers buying behaviour. The marketing aim is to grow and make best use of their market share. Consumers decision making process is highly sensitive and is based on their learning and experience. The paper explains about the consumers psychological factor particularly learning and its effect on buying pattern. Learning has been explained with the help of theories, using black box and stimuli response theory. The black box explains the consumers decision making process and factors that affect buying decision. In addition this model also highlights the market stimuli, market environment, buyers stimuli and the buyers response. These internal and external factors aim to influence the purchasing pattern of every single consumer. Buyers are highly sensitive while making decisions and marketing stimuli provide necessary information and knowledge about the product or service. Consumers are also influenced by social and psychological elements like society, family, personal, motivation and learning. In practical consumer use personal thinking or experience to response repetitive buying. The self learning helps to reduce the buying options and narrow down the substitutes available in the market. Today modern companies have adopted the customized marketing techniques to understand the thinking and decision making standards. The cognitive learning helps the buyer to remember the previous purchase each time when similar arise buyer will use own experience to make decision. Satisfied consumer will not go for information search which comes after problem recognition and others steps in decision making. Marketers can influence post purchase decision by positive learning. Provided examples indicate the importance of buying behaviour and fortune 500 companies have used these elements to increase their retention rate. E.g; Dettol marketing explains the buyers response and trust which they have developed by using psychological marketing and positive cognitive learning. To enhance the learning process Marketer used education and awareness program to develop the learning of every single consumer. E.g. Toyota Lexus on other hand also focus experience as their marketing strategy. By understanding the need and market trust they introduced Lexus (Premium product) which leads the market from decades. Marketing techniques plus additional value added service enable them to enhance the customer experience. Toyota consumers were happy and satisfied with original band. By constructive experience Toyota succeeded to develop new market for luxury automobiles. While exploring consumer learning it was observed that customer retention has a direct relation with positive learning. It is also suggested that marketers must use buyer behaviour and need as the primary research of market study. Financial products and services require more understanding of consumers. It also needs to develop conceptual framework together with service marketing to deal with individual consumer. As explained its become more challenging for the marketers to understand, satisfy and influence the consumer to use financial services. By focusing customer experience, strong perception, service quality and trust marketers can influence the decision making and supplier choice. Parasuramans, A., Zeithaml, V.A. and Berry, L.L. (1985) says that its very difficult for a consumer to choose financial products and supplier because of the intangibility of product, and supplier reputation. Together with Ansoffs model and focus existing product and existing market marketers can increase buyer behaviour through target marketing. Outcome suggests that companies must emphasize on the elements that impinge on the buyers behaviour together with decision making. Learning can be deployed to evaluate individual response which has been proved by examples in the literature. Significantly, the end result suggests that learning can be use as communication and interaction tactic to view individual response especially financial products. Table of contents 1.0 Introduction Business success can be obtained through the appropriate study of consumer behavior. Consumer buying behavior is a multi step process, which involves buying, paying, using and reconsidering the same product over again. To understand the buying pattern or actions is very imperative as it directly influence the business success. As mentioned by Caslione, John A, (2009) the marketing strategies must meet consumer preferences in recession time in order to gain competitive edge. Most commonly buying activities reflects the strategy use by the companies for marketing and fulfilling the market needs. So consumers are considers to be the entry and exit to a successful business. To understand the consumers decision making it is important to understand the cognitive factors affecting their needs, choice, preference and final and post purchase experience or learning (5 Ws of marketing). Research done on buyer behavior helps to understand the deciding process in two ways i.e. collectively and individually. Both individual and collective buying process is affected by other factors like demographics, environment and perception. (Foxall, Gordon R, 1987) mentioned through the behavioral research companies can forecast the buying frequency and product preferences. Theory of Consumer behaviour and decision making The decision making theory was examined and modified by Nicholas Bernoulli and Oskar Morgenstern but it originate about 300 years ago. The theory was based on the expectation of decision outcomes which was a cognitive process. Later the theory was modified with the addition of value and satisfaction. In addition Allen Shocker explains the complexity and steps which involve in decision making. (Michael Richarme, 2005) Degree of involvement is another important factor while looking and making decision. Researchers also proved that the marketing activities have huge impact on consumers psychology which helps to take decision. Consumer behaviour is a psychological function which involves the customer to undergo the identification of their needs, searching methods to fulfill the needs and make purchase decisions accordingly. The process can also be described as collecting, interpreting, making plans and executing it for successfully buying the desired product (Lars Perner, 2008). The behavioral approach of the consumer is highly dominated by their psychology. The first model of consumer decision of making process was developed in 1963 by Howard and later edited in 1969 which has become the current theory of consumer behavior. The updated model provides an integration among the several psychological, social, and market pressure on the buyers choice and information (Howard and Sheth, 1969). Source: http://eprints.bournemouth.ac.uk/10107/1/Consumer_Behaviour_Theory_ _Approaches_%26_Models.pdf) 1.2 Consumer Decision Making Process Consumers cannot make their decision alone, rather they need to interact and look up for the information from various sources like their own concept, reference groups, environment, other buyers and sellers etc. (Source: http://eprints.bournemouth.ac.uk/10107/1/Consumer_Behaviour_Theory_ _Approaches_%26_Models.pdf) The consumer decision making process is interaction between the stimulus for the purchase, the characteristics or need of the consumer and their corresponding response. The stimuli can either be intra or inter personal from the consumer. This can further be explained by the BLACK BOX MODEL which emphasizes on the connection between the response and the stimulus of the buyer. (Cindy Dietrich, 2010) The companies plan and process their marketing stimuli, whereas on the other hand social factors like political, economic and cultural, impact the environmental stimuli. Fig# 5 the Black Box Model (Source:http://marketing5.net/Buying-behaviour-and-decision-making-criteria-of-Base-of-the download-w11405.pdf) The box encloses the characteristics of buyer and their decision making process which helps the buyer to decide and response. Internal and external factors have been represented in the model as buyer characteristics and environmental stimuli respectively. These factors together influence the decision process and buyer response as described in the figure above. From the identification of problem till the post evaluation of the decision each step is very critical for the buyer which directly affects the marketing strategies. Positive learning reduce the steps in decision making where consumer narrow down the choice, information search, alternative, here consumer behaviour to buy the specific product. All these process relate to buyer psychological factors, motivation, learning, personality etc. on the basis of information gathered the buyer tries to select the best available option while making the purchase. (A) How the selected factor affects the behaviour theoretically? Origination and influence of learning on buyers behaviour The cognitive method is the greater part of mental psychology which founded by early Marketers back (360 B.C). The memory or learning theory was developed by Aristotle who linked learning and knowledge as a mental process. In 1950 Hubb developed a model called Stimlus- organism- response which was dominated by behaviorism approach. (Hope J. Hartman,2001) Consumer decisions are influenced by individual uniqueness like age, life style, self concept, personality, occupation and economic condition. The purchase decision also influenced by individual learning and past experience. (Kotler, 2006) Learning refers to actions performed or information received. It arises from experience and interplay of wants, stimuli, response and reinforcement. Once the consumer has learned from their experience they try to discriminate and recognize the difference between similar buying stimuli and adjust their response to it consequently. Learning theories are also important to marketers in order to create the demand for a product using the buyers knowledge, motivating reasons for purchase and also backing them up with positive reinforcement (Frans Giele, 2009). Learning evolves over a period of time and helps the consumer to improve their knowledge. There is a continuous impact on the behavior of the consumer and their purchasing activities in future. The information gathered using different learning processes help the consumers to create a guide and mental framework for their purchasing pattern, behavior and decision. Learning is also closely to perception as it serves to be the raw input for the consumer knowledge which they have gained from previous buying occasions. (Mario Glowik, Slawomir Smyczek, 2011). Perception can better be explained as a process which the consumer uses to select, organize, receive and interpret their buying need and enrich their learning for a better purchase decision. (William j. Mcguire, 1976) said that perception is more important and has high influence than other stimulus. In this way the consumer evaluates the various brands and products which come to their mind. Often the compared aspect of the product relates largely to the psychological and functional benefits offered by the products or brands. (Thomas M. Aslin, Michael L. Rothschild, 1987) Marketers must understand the importance of learning/ experience as first impression is the last impression and it is important for the company to retain the existing customer as it is always cheaper and consecutively make new loyal customers. Other market factor like service quality and sellers eminence are also a part of human cognitive process which directly affects the buying pattern. (Kau, Daleen and Serene, 1995) New marketing strategies should focus to enrich customers experience by enhancing their learning/ experience and benchmarking those processes to increase market segment and share. Mental learning determines that for how long does particular information retains in human mind. This process involves different activities that a consumer relates while buying the particular product or service and then this information becomes the knowledge for future reference. Consumer retrieves the information from the memory if the same or similar product or service is observed. Effective marketing strategies and tools help to create a lasting impact on the cognitive learning of the consumers. (Mark D. Uncles, Grahame R. Dowling, Kathy Hammond and Angelo Manaresi, 1998) Marketers can use behavioral learning to enhance the consumers experience associated to their products as a large market segment loves to follow the current market trend and feel satisfied with their decision. Example 1: Dettol antiseptic has excellent advertisement which has made a lasting impact on consumers mind by using their marketing slogan of Be 100% sure. This advertisement has created a long and positive image on consumers mind since ages. Even after the launch of other brands of antiseptic liquids like Savlon by JJ, consumers still look for Dettol as their first choice while making a purchase decision as Dettol has made a strong brand image. Example 2: Allen bought Mercedes Benz S-class and told his boss and the boss admired the comfort, safety and power while driving, he will be happy to hear positive response and feel satisfied with the buying decision and feel proud to associate with the brand. Service products require more concentrated and customized service and experience. As they affect each customer in different manner and individually. Consumers level of involvement influences their buying behavior decisions which can be classified into three categories: Repetitive/routine buying, limited and extensive decision. Level of satisfactions/learning is also important to decide the nature of buying behaviour in future. Consumers keep their learning experiences as a catalogue and categories them as positive or negative which they use for future reference. Example 3: A Toyota customer will remain loyal to the brand if he has a good experience with his previous purchase of its models and associated services. So when the company introduces new car segment like Lexus which belongs to niche market, the customer will not hesitate to buy the product since his experience is affirmative. 2.0 B: Why is customer experience important to marketers in explaining buyer behaviour? Consumer behaviour and decision making process has been one of the favorite research topic for marketers since ages. Authors like Sheth (1974) recommended that consumer decision making is largely influenced by their family, awareness, knowledge and power of their attitude for the brands available in the market. Consumers use detailed information and their past experience to minimize brand ambiguity. Therefore managers must ensure that each purchase experience leads them to higher satisfaction and positive learning about their product and brand. Allen m. Weiss, Nicholas h. Lurie, and Deborah j. Macinnis, (2008) mentioned in their paper that Marketers can play with the psychology of the consumer as consumers compare each product in their mind. Companies need to identify about the consumers, what they want and which products make them happy. Fortune 500 companies have chosen marketing activities like advertisement, pricing, packaging and labeling to attract their customers. Modern marketing practices have moved on to CRM, service quality which leads to strong brand image and name. Service quality has emerged as an influencing characteristic in consumers learning, as a goods service quality leads to positive learning and rewarding experience for the consumer. Example 4: Dell is famous for their products and after sales services. In case of any technical assistance needed, the company sends their team to solve the problem at the customers residence. So the customer is highly motivated to trust and buy their product. Dell used customer experience and feedback to improve their product and service quality. 2.1 Explanatory examples (Marketing and Managerial Implications) 2.1.1 Dettol (Reckitt Benckiser) Strong marketing and brand image is behind the success of Dettol. Marketers have carried extensive research, advertisement and learning campaigns. The company has focused to educate and make every single consumer aware about personal hygiene and germ free environment. The marketing slogan of Be 100% sure has created a positive image and brand in consumers mind. The cognitive learning has helped the company to influence the buying behaviour and decision making of the consumers. Dettol has used several marketing strategies which were designed to influence the learning of consumers to ensure that whenever they think of antiseptic liquid they must think of the only brand i.e. Dettol. Through the use of learning and awareness programs, the company has successfully expanded their business and product categories from personal care to total care. E.g.: They first launched their antiseptic liquid followed by toilet soap, hand wash, shower gels and bars, shaving creams etc. Dettol has used mar keting knowledge and communication to develop the need of the product which was supported by various marketing and advertisement programs. Sayantani Kar, (2009) mentioned that Consumers are highly influenced with learning approach adopted by Reckitt Benckiser hence they are loyal to the brand. Dettol marketers have chosen psychographic and behavioral segment to target the selected consumer and then penetrate by the use of marketing channels. Competitive marketing and advertisement is the powerful USP (unique selling proposition) which helped them to grow and develop strong image which directly influenced the buyer behaviour. By using cognitive and behavioral learning factor company is rapidly engaged in research and development to extend its product line. (Prerna Raturi, 2006) Several business rivals like PG, Unilever have tried to focus on consumer learning and succeeded to break the market to some extent but being a pioneer and strong brand, Dettol remains as their first preference. 2.1.2 Lexus (Toyota Motor Corporation) Being an automobile market leader the company has transformed itself into quality conscious company. Toyota is well known for its durability, performance, luxury and features. Consumers have learned the superior quality and performance by experiencing Toyota cars. Company has a wide segment market which starts from middle income to high income groups. Toyota has transformed high end market with clever marketing and using consumer experience. (Bill Vlasic, 2012) Through encouraging experience they have entered in to niche market where traditional rivals like, BMW, Benz and Volvo dominate the market. By understanding the need of their existing customers they took innovative steps and broke the market share and successfully launched LEXUS. Lexus is a premium car and also one of the largest selling brands in the world. Carl Howe (2007) mentioned that Lexus used direct and target marketing by which they targeted loyal customers who were happy with Toyota models, while they carried massive marketing plans to focus and educate the consumers that Lexus belongs to Toyota but it is a more value added product. They used words like same family but different child concept to introduce Lexus. The new concept was high value leading to high price which influenced buyers to experience the new product. Consumers have responded greatly to the new model which resulted in greater sale for the company, since the cognitive learning was affirmative which insisted them to try the new model Lexus hence upgraded their behavioral learning. Alan Ohnsman and Makiko Kitamura (2011) stated that the after sales service was one of the key marketing features together with the product that enabled the marketers to develop lasting impact on consumer psychology and they succeeded to influence buyers behaviour. (C) Best product category and its implications. 3.0 Financial Services (Banks) Financial services are the most discussed topic in todays economy. By narrowing to financial products like, Personal banking and Investment banking particularly, service marketing has introduced many models to understand and deal with the problems. Consumer behaviour is one of the biggest issues which differentiate these two markets (product, service). Services are different from goods because of their heterogeneity, inseparability, intangibility, perishability and customization which make it difficult for marketers to identify and practice the service standards. Major Banks and financial institutions have realized the importance of consumer psychology toward financial products which influence the final decision. (McKechnie, Sally, 1992) To make a purchase decision for a financial product the consumers are not completely aware of the utility and consequences, the learning is developed simultaneously with the product use and Therefore its highly critical for the marketers to acquaint with personality, consumer thinking, relationship, service quality etc. which directly affect the buyer preference. The financial services are not a one- time purchase but there are several two- way transactions for long time. These services need the trust, confidence and mutual rapport of the consumer in the financial institutions. Lunt, Peter, (2005) explains that Marketers invests plenty of time to facilitates and establish a mutual relationship to print positive image in the consumers cognitive learning which they consider to assess the creditability of the institution repeatedly. It also benefits the institution in long term business with individual consumer. Trials are not available for these products and services, most of consumers use their experience to make decision every time. So customer experience, trust and brand image are the main wisdom drivers which influences the buyer to select from available financial facilitators. 4.0 Conclusion The object to study the consumer behaviour and decision making is to examine the role of determinates that influence the final decision of consumer. The justifications and explanation was based on available consumer decision making theories, buying behaviour model and deep study of selected determinant learning. While exploring the determinants it was observed that marketing stimuli, an external and internal factor plays a critical role in consumer psychology which influence individual response. These elements affect the final purchase of every single product or service. Therefore its highly critical for the marketers to identify and effort to narrow down the difference between consumer and supplier interest. Study also indicates the major difference between product and service and also suggests addressing them with more focused marketing. As a service based product buyers are more conscious about the cost and outcome of the specific product because of intangibility of the product it is difficult to communicate with the consumer. Learning encourages the buyer to understand and provide a clear feedback of any particular product. If the consumer is happy with the product or service the feedback will be highly positive which also influence the buyer to straight rebuy without considering other options. In financial products consumers are always scare with the outcome of the decision and highly depend on their previous learning. Marketers have used this element to understand the needs and want to optimize the satisfaction level, which is actually developing positive attitude to rebuy the same product. Marketers can use modern methods to reduce the level of negative out come by spending more on developing consumer learning and experience. The right use of service quality, customer relation and satisfaction helps to create long term business with every customer which also reduces the brand switching. It is also observed that companies and marketers cannot solely depend on learning determinant. While investigating the determinants it is seen that marketing stimuli also affect the buyer behaviour. The choice of marketing mix product, place, price, promotion) significantly changes the taste and choice of buyer. Marketers must design the strategies to reduce the flaws and ensure that the right message is conveyed to the consumers. The primary aim of marketing is to develop the need, attract, educate and influence consumers to buy the product. Therefore proper market study, product design, segmentation and targeting should be ensured by the marketer. 5.0 Learning from the assignment Consumers involve in buying and decision making process every day. The learning and decision making affects every time one use the product or service. Being continuous process its crucial for the buyer and the marketer to understand the process behind the decision process and what factors affect the buyer on each purchase. Being a marketing student the assignment helps to understand the available theories in details. Exploratory assignment determinants of buying behaviour helps to comprehend the practical implication of each determinant like Marketing stimuli, external and internal factors. By using exploratory research on chosen factor it was observed that it is very critical for the company and the marketer to understand the consumer need, preference, satisfaction and loyalty. Companies cannot rely on each determinant which influences buyer decision because consumer keeps changing their buying decisions. Strong marketing is also one of the key successes for every company which involves more focused, targeted and innovative communicative tools to address the need of the consumer with offered solution. Assignment also facilitates to analyze the practical illustration from the world renowned companies. While exploring their marketing strategies particularly which helps to learn from their practices. Critical analysis help to understand the pros and cons of every option which the marketers use address the problem. The assignment also encourages self learning, theories and their implications. Being a future manager it is quite helpful to discuss and address the problem in details. The positive outcome is to address the problems with solutions which help to groom the thinking and brainstorming process being a decision maker and manager. Strong marketing is the key of todays competitive business, it was an opportunity to learn and evaluate the possible solutions while understanding consumer decision making process which will help to take positive decisions in future time. 6.0 Appendix Fig#1 Theory of customer buying behavior (Source : http://eprints.bournemouth.ac.uk/10107/1/Consumer_Behaviour_Theory_ _Approaches_%26_Models.pdf) Fig #2 Decision making through information search (Source: http://www.consumerpsychologist.com/cb_Decision_Making.html)