Presentation Assignment Example | Topics and Well Written Essays - 500 words

Presentation - Assignment Example The main aim of using the television is because it had a wide audience, and the retailing giants could reach as many customers as possible. Ziobro (3) identifies Wal-Mart, Target Corp as the highest advertising spenders. For example, Wal-Mart managed to spend approximately 57 million dollars on television advertising. Home Depot and Sears spent less on advertisements. Ziobro (2) denotes that Sears Holdings only spent 26 million dollars on television advertising. Ziobro (1) denotes that these figures are reliable because an advertising tracking company carried out the survey, to find out how much retailing organizations spent on advertisements during the Black Friday. The advertising company under consideration is Kantar Media. In coming up with the Data, Kantar Media managed to calculate the advertising fees a retailing unit spent for purposes of making people buy into their company. Ziobro (3) denotes that the only limitation with the methodology used to collect data is that information does not reflect how much people spent in the retailing units. It only identifies the number of visitors to a retailing unit, based on the advertisement under consideration. From this research, Ziobro (5) denotes that Wal-Mart was able to attract the highest number of visitors to its stores. This is as compared to its rival company, Target Corporation. Wal- Mart was able to attract a higher number of visitors to its retailing units as opposed to Target Corporation because in every two Wal-Mart TV ads, Target Corp had only 1. On this note, during the Black Friday Weekend, Wal-Mart was able to gather 34% of visitors, as opposed to Target Group which had on 12% of visitors. Sears, who spent less on advertisements managed to acquire only 1.9% of visitors to its stores (Ziobro, 5). Ziobro (6) goes on to denote that there are other factors that made these stores to have the number of