Internet Marketing Essay Example | Topics and Well Written Essays - 2000 words

Internet Marketing - Essay Example From this paper it is clear that in the present scenario people has become very much addicted to internet. For this reason companies are using internet as an important tool for promoting their products and services. The company Nike also use internet for marketing its products. This firm has a wide range of products which are promoted and sold via internet with the help of online sites. This multinational company is into the business of manufacturing and selling of apparel products, sports accessories, footwear etc. Nike use internet efficiently for increasing its customer base and sales.This discussion highlights that  the strategy of internet marketing is used by the firm by implementing different tools or elements of internet marketing. Digital marketing is one of the major elements of internet marketing.   Nike uses digital marketing platform like social networking sites, website and emails for performing its marketing activities. In its e-commerce site, Nike sells its variou s products with the help of internet. The technological factors like online fund transfer, electronic data maintenance etc are used by the organization for conducting its online business activities.   Nike enjoys different benefits from its internet business. With the help of its online present the company is able to interact effectively with its customs, acquire more customers and has reached to maximum number of people. Internet marketing also facilitates the company in getting feedbacks from its customers.